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'General Session | A Cloud and Internet of Things Way of Thinking: From Egosystems to Ecosystems '
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver unique customer value for new go-to-market models based on a cloud and IoT way of working. Analytics, IoT service mashups, fail fast business models and contextual data streams enable data to become the new currency for digital citizens and businesses and will determine business success or failure. In this session we will share industry use cases for enterprises who are successfully transforming and evolving their business models through a new way of working and interacting with customers, partners and suppliers across the data marketplace.