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'Day 3 Keynote | Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm'
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. This keynote by Rob Crooke will describe the range of products that Intel provides to support different usage models faced by IT with a specific emphasis on the advancement in SSDs.

Speaker Bio:Robert (Rob) Crooke is a corporate vice president and general manager of the Non-Volatile Memory (NVM) Solutions Group at Intel Corp. In this role, he leads a worldwide organization responsible for NVM technology design and development, complete Solid State Drive (SSD) system hardware and firmware development, wafer and SSD manufacturing, as well as marketing for Intel's component, module, and SSD NVM businesses.

Previously, Crooke led the Atom and System on a Chip Development Group (ASDG), responsible for delivering world class low power processors for the Intel Atom processor product line as well as developing enabling technology for system on a chip (SOC) products across the company. Before that, Crooke served as Vice-President and General Manager of the Business Client Group where he was responsible for Intel's desktop products and directing Intel's vision for business client computing. He has also served as Vice-President and Director of Marketing and Planning in the Desktop Product Group, Vice-President and General Manager of the Platform Architecture and Solutions Division, and Director of Marketing for the Basic Microprocessor Division and Performance Microprocessor Division.

He joined Intel in 1989 in the sales force as a field applications engineer. Before joining Intel, he held design engineering positions at Alliant Computer Systems and Custom Silicon.