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'General Session | Fuel Your Cloud with Metered, Virtualized Middleware'
Traditional middleware is not suitable for the Cloud: it’s simply too complex and it does not provide a pay-per-use charge model. In this session we will discuss a new middleware paradigm for developing and integrating applications: metered, virtualized middleware. The virtualized attribute allows you to easily build and run new applications in the cloud reusing existing on-premise application functionality.

The metered attribute has two aspects: it provides a usage-based charge model for the middleware itself and it provides a built-in, metered charge model, much like electricity, for your new applications.

Speaker Bios:
Ash Massoudi is CEO & Co-Founder of NextAxiom Technology. He is a proven entrepreneur and a software inventor with the vision to incrementally unify all IT assets unleashing a new wave of business automation. Massoudi founded NextAxiom in May 2000 and led the creation of a patented software platform that significantly eases new software development on top of existing application functionality. He played the pivotal role in successfully propelling NextAxiom through the concept, R&D production, and customer acquisition stages into its current expansion phase. Before co-founding NextAxiom, as Director of Integration Technologies at PeopleSoft, he was responsible for delivering PeopleSoft’s complete suite of integration technologies, including PeopleSoft’s business components and near real-time application messaging solutions, which was deployed at over 4000 customers worldwide. He also managed the assimilation of Advance Supply Chain Planning products within the PeopleSoft technology platform as a result of PeopleSoft's $275 Million dollar acquisition of Red Pepper Software.

Sandy is a co-founder of NextAxiom and the co-inventor of NextAxiom's seven patent-pending innovations. She has managed all aspects of the hyperService Platform. To stay current with customer needs, and help drive product roadmap decisions, Sandy participates in projects and workshops with NextAxiom customers. Prior to NextAxiom, Sandy served as Product Manager for PeopleSoft's Optimization Applications. She led an elite team of PhD's responsible for delivering PeopleSoft's Advanced Supply Chain Planning and Optimization products. Prior to that, Sandy held positions as Principal Usability Architect and Senior Optimization Engineer for PeopleSoft. As Senior Supply Chain Consultant for Red Pepper Software, she led supply chain and integration workshops for companies such as Pepsi, Bausch & Lomb, HP, Analog Devices, and 3Com.