Simon Aspinall is Sr. Director of Cisco's SP Marketing organization. He leads teams responsible for marketing Cisco’s mobility and data center solutions to Telecoms, Cable, Media and Broadcast customers worldwide. The team is responsible for developing, launching and driving successful marketing campaigns across the entire product range for Mobility and SP data-centers (including the evolution towards SP cloud computing). The strategic marketing activity includes a wide variety of virtual, viral and interactive marketing to complement traditional industry and direct marketing campaigns. Aspinall is a frequent speaker at industry events and a commentator on the IT, telecoms, and networking sectors.
Aspinall has held a number of senior management roles at Cisco across sales, marketing, business development and consulting. He has led the Internet Business Solutions Group (SP) in Europe and the IBSG SP worldwide mobile practice: driving, identifying, and developing new business opportunities with telecoms, broadcast and media operators for business and consumers. Other roles in Cisco include leading the European field operations team with responsibility for new business solutions, marketing, service consulting, business consulting, and ecosystem partners for the European telecoms business.