Roger Woods is Director, Mobile Product & Strategy – Adobe Marketing Cloud. He owns the Adobe Marketing Cloud mobile product strategy. Since joining Adobe six years ago, Roger launched Adobe Mobile services, an Adobe Marketing Cloud core service, which transformed mobile app analytics, testing, targeting, location, and, messaging solutions, enabling Adobe customers to strengthen their mobile business. He works with many clients across all verticals to help create their mobile strategy and execute on their mobile initiatives. Roger is passionate about mobile marketing and has served on Mobile Marketing Association (MMA) and Internet Advertising Bureau (IAB) workgroups to define mobile marketing standards and best practices.